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Making Noise: Switchfoot, MercyMe and Casting Crowns

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In 2004, INO Records' MercyMe sold more than 1.5 million units in album and DVD sales, including the #4 and #6 top-selling records on Christian SoundScan's Overall Albums chart for the year -- Almost There and Undone respectively. MercyMe's success was fueled by the momentum from "I Can Only Imagine", the smash single from Almost There, which first hit mainstream radio in 2003 and continued its impact in 2004. "I Can Only Imagine" delivered an unabashedly spiritual message about what heaven might be like. Millions of radio listeners who may not have ever considered themselves fans of Christian music suddenly found themselves singing along to the song's irresistible chorus. The song saw heavy airplay on Pop, AC, and Hot AC mainstream radio stations nationwide, and "I Can Only Imagine" ended 2004 as the 20th most-played song on Radio & Records mainstream AC chart while "Here With Me", the first single from Undone, was 24th and also a big hit at Christian radio. The band from Greenville, TX, not only earned multiple Dove Awards including Artist and Group of the Year in 2004, but they also were honored with an American Music Award for Favorite Contemporary Inspirational Artist. MercyMe has evolved from being Christian music's fastest-selling new act in 2001 when Almost There first released to becoming nationally known as a great rock group that tackles the essential themes of God and love.

"I was amazed that a song so blatantly mentioning Jesus ("I Can Only Imagine") was played on my local secular radio station," says Weber, "I was even more amazed to hear non-Christian people singing along. With divine intervention, MercyMe has really impacted American culture with their music."

Casting Crowns represents yet another face of the new generation of Christian artists and its self-titled CD is the fastest selling debut Christian artist in recent years. At the center of Casting Crowns is Mark Hall, a youth pastor, who, until a year ago, was writing music primarily for the kids in his youth groups. Casting Crowns grew out of two of Hall's stops along his youth ministry path, first while leading a youth group in Daytona Beach, FL., then transplanting and growing when Hall moved to a new position in Atlanta.

Discovered and signed in early 2003 by Mark Miller, of country music's Sawyer Brown, to be the debut artist for Beach Street Records, an imprint Miller founded and leads for Provident Label Group, Casting Crowns found themselves in the enviable position of making their first major label record with Christian music icon Steven Curtis Chapman as co-producer, Chapman's first time producing another artists' work. Hall's presentation of straightforward and challenging Christ-centered lyrics found a home at Christian radio which embraced hard-hitting #1 charting songs like "If We Are the Body", "Who Am I" and "Voice of Truth" and played a considerable role in the band's success.

"I want to shake people up and help them see that Jesus is not a religion, and God is not a book," Hall has said. Hall was honored with the Dove Award for Songwriter of the Year in 2004, a first for a new artist.

"Kingdom Bound Christian music festival's founder Fred Caserta told me Casting Crowns was 'the real deal'", says Weber. "I know when Fred says that, the band must be great, and the response they got at North America's third largest Christian music festival (Kingdom Bound), proved how great they are."

Switchfoot, MercyMe and Casting Crowns are all bands worth checking out in 2005, in case you haven't already bought one of their CDs.

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