The yet-to-be-named rock label will be headed by Ford who will announce further staff additions and artist signings soon. Having run the marketing departments at Star Song Records and Myrrh Records, as well as his own marketing and consulting firm, and most recently serving as General Manager at Inpop, Ford brings a great diversity of experience and talent to his position as Vice President/General Manager of this new imprint.
The project was the brain-child of INO Records' president, Jeff Moseley, who sees the incredible growth pattern of the genre in the mainstream as well as in Christian music industries.
"I am very excited to be working with Jeff again,” comments Ford. “When Jeff cast the vision for the new label and told me of the opportunities, I very much wanted to be involved. I resonate with the vision of the label impacting today's culture with music that is excellent, relevant and important. I look forward to partnering with the team at INO to take artists who may be a little outside of the box and exposing them to a bigger audience."
"This active rock niche has been served well by a small number of labels but still the genre has been underserved", added Moseley. “There are opportunities for growth and impact that cannot be ignored. I want to have a voice in this community, to speak into the artistry, help cast the vision and build awareness. This is the right time to expand into this arena - with our continued relationship with Epic Records and having an executive the caliber of Steve Ford come available."
Partnering with Epic Records, the label will have distribution both in the mainstream and CBA markets, and is planning to release their first project in the spring of 2005. They anticipate about 3-4 releases in their first year.
