The imprint was the brain-child of INO Records' president, Jeff Moseley, who sees the incredible growth pattern of the genre in the mainstream as well as in Christian music industries.
“After much consideration and searching, we chose S/R/E as the name of the label because we wanted to make sure we never forget the essentials; to make music that is significant, that is culturally relevant and artistically excellent,” states Ford. “I can commit that each of the artists on the label will meet this criteria.”
Earlier this year, Moseley said, "This active rock niche has been served well by a small number of labels but still the genre has been underserved. There are opportunities for growth and impact that cannot be ignored. I want to have a voice in this community, to speak into the artistry, help cast the vision and build awareness."
Partnering with Epic Records, the label will have distribution both in the mainstream and CBA markets, and is planning to release their first project in June 2005.
The S/R/E Recordings website, www.srerecordings.com, while not live at the present time, will be available soon.
