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The Gospel Music Association's 4th annual IMMERSE conference


Michael W. Smith

Michael W. Smith


IMMERSE, the GMA's annual music training experience, will be held at Rocketown in Nashville, Tennessee this year from July 22nd to July 25th. The program, geared for indie artists who are ready to go to the next level, songwriters and future Christian music business leaders, offers in-depth training, professional feedback from some of the top industry leaders, opportunities for feedback and intimate concert experiences with some of the biggest names in Christian music.

In a press release, Chris Erlanson, Chairman of IMMERSE talked about the event, saying, "No where else can an indie songwriter get one-on-one advice from the head of a publishing company, or young managers sit in on a discussion with the presidents of record labels. IMMERSE has truly set itself apart in its ability to put the next generation of the Christian music industry face to face with the people who can truly open the doors for their ministry to thrive."

A worship event will be held on July 22 to kick off IMMERSE that features Michael W. Smith and a choir made up of artists of all genres.

The Monday evening concert will feature Remedy Drive, Shonlock, Jason Crabb and Chris August, who will all be performing some of their most popular songs. The artists will also share stories from their own experiences.

The Wednesday evening program features a concert, hosted by artist and radio host Jaci Velasquez, with the finalists from the reVIEWyou contest. The artist chosen as the finalist of this concert will receive the chance to perform at Disney's Night of Joy in September.

Music track events include Daily Keynote sessions, artist sessions, Song and Music Biz sessions, Overview of the Music Industry, Identifying and Understanding the Gatekeeper, a State of the Industry event, Staging and Performance, Writing Commercial Melodies, the Benefits of Co-Writing, Understanding Music Publishing, and Re-Defining Success.

Business track events include Branding your Business and Artist, Creating and Developing Artists, Building a Touring Business and Communication with your Fan base. Attendees will get information and advice from the leaders who are actively working in Christian Music.

Speakers, mentors and panelists for IMMERSE 2012 include: Aaron Crisler, Aaron Manes, Adam Zinke, Allan Hardin, Amy Wolter, Andy Goerlich, April Geesbreght, Blake Bollinger, Brad O'Donnell, Brad Ross, Brett Manning, Brice Fitzhegh, Calvin Nowell, Casey McGinty, Cassie Petrey, Chaz Corzine, Chris August, Chris Erlanson, Chris McConnell, Chris Nichols, Cindy Wilt Colville, Constance Rhoades, Darien Southerland, David Garcia, David Moffitt, David Zach, Diana Stancil, Don Plythress, Dr. Randall Bayne, Ed Cash, Gabriel Combs, Hillary McBride, Jaci Velasquez, Jackie Patillo, Jason Miller, Jason Walker, Jayme Thompson, John J Thompson, Jeff Pardo, Jennie Lee Riddle, Jessa Anderson, Joel Lindsey, Joel West, Joey Elwood, John Clore, Jonathan Lee, Josh Lauritch, Josh Pauley, Josh Silverberg, Kenna Turner West, Lee Black, Mandy Parsons, Mark Maxwell, Mia Fieldes, Michael Farren, Michael W. Smith, Mike Smith, Mike Weaver, Montell Jordan, Nathan Walters, Paul Wright, Pete Kipley, Philip Morris, Rachel Barrentine, Remedy Drive, Sam Mizell, Sam Tinnesz, Seth Mosley, Shelly E. Johnson, Shonlock, Stephen Leiweke, Sue C. Smith, Tony Wood, Velvet Kelm, Wayne Haun and Wayne Leeloy.

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