Given the proven developmental benefits of music for children, Praise Baby was designed to nurture a baby's intellectual and spiritual growth. This interactive audio/video concept was embraced by consumers upon its January 2004 inception, making the first Praise Baby installment a best-seller within weeks of release.
The extraordinary response to Praises & Smiles prompted a promotional partnership with Christian Parenting Today, while last fall's follow-up project, God of Wonders, launched alongside a line of illustrated board books for toddlers through WaterBrook Press. Praise Baby has also gained national attention from media outlets including The Philadelphia Inquirer, The Tennessean, Christian Parenting, Billboard Magazine, Christian Retailing, CBA Marketplace and the March 2005 issue of Parents' Magazine, which has more than 14 million readers.
"Developing and marketing Praise Baby has been among the most exciting, rewarding experiences of my professional career," comments Troy Vest, Big House Kids general manager. "We could never have foreseen the massive impact this brand would have on children's edutainment. It merely affirms my belief that parents today recognize the importance of engaging a child's entire being as early as possible."
Plans are underway for a third release from Praise Baby, tentatively titled Born to Worship, in early summer of 2005. Big House Kids will close out 2005 with a box set featuring all three Praise Baby projects.
The Praise Baby Collection: Music for Baby's Spirit and Mind is the inaugural product from new record label Big House Kids. This "edutainment" series blends widely-recognized praise songs with a variety of vivid images, including playing toddlers, colorful spinning globes, swimming clown fish and sparkling stars. "The Praise Baby Collection" emerged from studies showing that musical experience in very early childhood helps stimulate learning, creativity and affects long-term verbal memory.